Medical Devices

My research paper is focusing on the advantages of wireless medical technology and how it helps to lower the cost of health care, overall. Many of the population now own smart phones and so technologists have created devices and applications that can be attached to them.

http://www.fastcompany.com/1691146/how-wireless-technology-will-change-global-health

This image was used to advertise this device for diabetic patients. This specific device monitors blood sugar through an application on the smart phone. The image I found showcases three separate images of the device to enhance the features as well as generate curiosity for potential customers. The angle on the bottom right hand corner gives the customers a general idea of how the device looks as well as illustrates the size of this device. It shows that it is small and can easily fit inside somebody’s pocket. The top right hand corner’s angle of the device shows the extension of where the diabetic patient would have to place their blood to get a reading. Any person can look at that image and would not be confused as for what the device is used for – it clearly illustrates that the purpose of the device is to read blood sugar levels. At the same time, the customer can look at the site of attachment to the smartphone and recognize it to only be compatible to iPhones. iPhone’s are universally known and anybody looking at this image would realize that this is a device used for a cell phone, even without any text on their to explain it. On the iPhone, they have a screenshot image of the application to illustrate the functions of the device, rather than listing them out in text on the side.  

This image has a white background so that the main focus can be the device. At the same time, the simplicity of this advertisement does not create any confusion for the customers. It is crisp and clean in the information presented – it does not show more than what the customers need.